At Govenda, I was responsible for optimizing the look and feel of the website in effort to bring in organic leads and promote new features, events, and content. Over the years Govenda saw a steady increase in revenue attributed to the website among other outlets. In July 2024, for example, organic leads increased by 325%.
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As Govenda grew in size, they were acquired by a major competitor (OnBoard). After transitioning to the OnBoard team, I was tasked with migrating the Govenda website and all of its assets from Hubspot to Wordpress. This included a design update, updated forms to Marketo, and redirected customer support and sales collateral. The goal was to move the site and its assets to OnBoard's Wordpress account while maintaining Govenda's existing system.
Research
At the start of the web migration, we conducted a full site audit of pages, forms, media, and campaigns/automations. This led to migrating and simplifying forms from Hubspot to Marketo, redirecting outdated and underperforming pages, moving email campaigns to Marketo, and migrating downloadable and linked documents from Hubspot to Wordpress.
Process
Once the forms, media, and automations we migrated to Wordpress and Marketo, I gathered our existing assets throughout the main pages, created an elevated design system more inline with OnBoard, our demographic, and market position.
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The goal was to show off the product in a sophisticated yet simple way accompanied with stock photography including seasoned corporate leaders to back Govenda's positioning as the tech innovation leader in board management software. The overall look aligned with OnBoard's use of gradients throughout the site and high-quality photography of corporate environments, all leaning into the Govenda color scheme of blues and greens.
QA to Launch
After the direction was established, assets were designed, and copy was finalized, my team built out the site in order of importance. As we went through, myself and the content team QA'd the site, marking visual mistakes, bugs, 404s, redirects, and grammatical errors. After addressing these issues, the site was pushed live on November 13th 2024.
